Our Story

We are Daniel Sørensen and Jarle Pettersen, two entrepreneurs from Kristiansand, located at the very southern tip of Norway. Our partnership actually began long before Zero Blue Light, working together on various creative projects. When the timing was right, we knew that our complementary skills would be a huge asset. We were simply waiting for the right idea to come along. At the heart of our partnership is a shared core belief that whatever we created had to make the world a slightly better place.

The beginning

Our journey began a few years ago. A friend of ours introduced us to the phenomenon of infrared lighting. But searching the web for suitable red light lamps, we found nothing appealing. Every product was designed as a clinical device - not something you would want to have 24/7 in your living room. So we started to research everything about red light therapy. And in 2025, we decided to make the healthiest home environment lamp the world has ever seen. Our dream lamp should be top quality, include both infrared heat and red light LED therapy, and be a beautiful furniture. And to top it off we also wanted to implement the highest quality of traditional light bulbs.

Zero blue light?

After working with our dream lamp for a while we continued raising our level of expertise. That was when we learned how important the blue light is for us humans. Next, we started to search for light sources with zero blue light. Our discoveries were quite astonishing: Niche products do exist, but they carry an exclusive and premium price tag, while the actual quality varies dramatically. We were even more surprised to experience that no one had taken ownership of Zero Blue Light as a brand. This made our vision clearer than ever.

Redifining Light health

The more we understood how light affects us, the more we realized just how overlooked this aspect of health truly is. But times are changing, and we see how much of a positive effect the use of red light therapy has for people we know and care about. But we are ready to take light health a step further. The absence of blue light in the evening seems to be just as important as red light. We need both. And that`s why we are proud to launch our dream lamp Tree of Light, very soon - together with a whole lot of Zero Blue news. Stay tuned!